Creating a brand logo is a foundational step in establishing your brand identity. Once you have a memorable logo design, understanding the different file types you'll need is important for maintaining its recognition across all the design applications, platforms, and media

The way your product looks is often the first thing a customer sees, so nailing the packaging is a big deal for your marketing. But when should you really go all out on packaging?

Packaging design can greatly affect customer behavior, from capturing attention on a busy shelf to fostering brand loyalty over time. Let's explore the elements of packaging design that are essential in shaping consumer choices.

When the product you've been developing is ready to go, you want to get it on shelves ASAP! That's why we created Packaging Pronto at Hidden Path Creative. This unique service is tailor-made to fit the tight schedules of small businesses. Curious about how it works? Let’s take you behind the scenes!

Creating a great first impression is so important for any brand. One thing that's often forgotten but really matters is your custom packaging design. Let's talk about why investing in custom packaging can make a big difference for your brand.

When your product is sitting on a shelf in stores, it’s one option among many. All these products are fighting for shoppers' attention and a chance to make that sale. So what’s a brand to do?

Put yourself in your shoppers' shoes for a minute. You’re in a beautiful boutique. The sunlight is filtering through the front window, and there are products in beautiful vignettes all around you. Where do you start? You scan the space, and then you probably start with the first thing that catches your eye.

In this blog, I’ll cover the three key steps on how to attract more stockists to get your product into more independent retailers in the next sixty days.

So how do you pick the right type of packaging for your product?

As a packaging designer with 20 years of experience, I’ll share with you the aspects I look out for when choosing the best package for a product.