Lotza

The Ask

Lotza is a deliciously puckery sparkling citrus punch designed to boost your mood and support your next-day recovery. Post-launch, they saw the need to reposition the beverage from a mixer to a non-alcoholic one.

The Solution

Working directly with the founder, we redesigned the cans and cartons to create a bolder, more recognizable design appealing to Millennial and Gen Z customers. The design highlights the citrus base while color-coding the unique varieties. New design assets, including the citrus background graphic and pucker-up flavor badge, were created.