Lotza
The Ask
Lotza is a deliciously puckery sparkling citrus punch designed to boost your mood and support your next-day recovery. Post-launch, they saw the need to reposition the beverage from a mixer to a non-alcoholic one.
The Solution
Working directly with the founder, we redesigned the cans and cartons to create a bolder, more recognizable design appealing to Millennial and Gen Z customers. The design highlights the citrus base while color-coding the unique varieties. New design assets, including the citrus background graphic and pucker-up flavor badge, were created.
Services
Packaging Pronto
Product Categories
Beverage
Your product deserves packaging that gets chosen.
If your packaging is getting seen but not picked up, understood, or purchased, it may not be helping customers make buying decisions fast enough. Strategic packaging helps products stand out, make sense instantly, and sell without you there to explain them.