Who designs packaging for products? Packaging designers do! They are graphic designers specializing in product packaging design.

Today’s consumers have a higher expectation for the appearance of product packaging. It doesn’t have to be fancy or extravagant, but it does need to stand out and speak to your brand.

It may seem like no one can understand your vision like you, but you’d be surprised at how an expert designer can help. Here are four situations when you should consider investing in professional packaging design.

Have you ever stopped in your tracks to look at a new product in Target? It happened to me this week …