The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
When to Invest in Packaging Design
It may seem like no one can understand your vision like you, but you’d be surprised at how an expert designer can help. Here are four situations when you should consider investing in professional packaging design.
3 Types of Packaging Presence Every Product Needs
Have you ever stopped in your tracks to look at a new product in Target? It happened to me this week …
My Favorite Branding Books of 2021
Looking for some reads to add to your list for 2022? Here are a couple of my favorite reads from 2021 …
Three functions of branding: identity, resonate, endure.
When it comes to crafting branding for your business, there are a few goals to have in mind. Um, wait, I thought my branding was all about capturing a vibe? …
Why your brand needs adjectives
It’s probably not why you think. One of the most useful tools when defining your brand is adjectives …
Take charge of your brand!
You've started a small business, or you are thinking about it. Maybe you have a great product you want to share with the world …

