
The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
How Packaging Design Can Reflect Your Brand’s Personality
Your packaging should tell your brand’s story. Discover how to align packaging design with your brand’s personality and connect with your ideal customers.
The Complete Guide to Packaging Design for Wholesale Success
Learn how to create wholesale packaging that meets retailer requirements and stands out on shelves. Follow this guide to design durable, eye-catching, and functional packaging.
Affordable Custom Packaging Ideas for Small Businesses
Custom packaging doesn’t have to break the bank! Discover affordable ideas like custom stickers, digital printing, and multipurpose designs to elevate your brand.
Eco-Friendly Packaging Solutions: How to Align Design with Your Brand Values
Explore eco-friendly packaging options that reflect your brand’s values. Learn about sustainable materials and tips for designing packaging that’s both green and gorgeous.
What to Expect During a One-on-One Packaging Design Process
Curious about working with a professional packaging designer? Discover what to expect during a one-on-one design process, from consultation to production-ready files.
How Professional Packaging Design Boosts Sales and Brand Awareness
Great packaging drives sales and builds trust. Find out how professional packaging design influences buying decisions and grows your brand awareness.
Common Mistakes to Avoid When Designing Product Packaging
Are you making these common product packaging mistakes? Learn how to avoid errors that hurt sales and discover tips for creating functional, customer-focused designs.
5 Signs It’s Time to Upgrade Your Product Packaging Design
Is your product packaging holding your brand back? Discover 5 signs it’s time for a redesign and learn how upgraded packaging can boost your sales and brand recognition.
The Role of Packaging in Building a Strong Brand Identity
Your packaging is often the first thing customers notice about your brand—what story does it tell? More than just a container, packaging is a critical part of your brand identity, shaping how customers perceive your business and products.
In this post, we’ll explore how great packaging design can strengthen your brand identity and help your products stand out in a crowded market.