7th Compass

The Ask

Amy Hamilton, founder of 7th Compass, creates affirmation card decks designed for real-life stages, like motherhood and childhood. While she found success selling in person, she struggled to replicate those same results selling online, especially on Amazon, where her packaging wasn’t clearly communicating the product. After our Packaging That Sells masterclass, she realized her packaging needed to do the heavy lifting to drive clicks and sales.

The Solution

Amy booked a Packaging Pronto session to redesign the packaging for three products and create affirmation card templates that aligned with her new brand. The one-day design sprint provided her with a fast and collaborative experience, allowing her to give real-time feedback and see her vision come to life.

The result: a beautiful, functional packaging system that elevated her brand, streamlined production, and increased conversions. Since relaunching, Amy has seen an increase in organic Amazon sales, interest from retailers, and a boost in cross-product purchases, thanks to a cohesive design. Her packaging now sells the product, so she doesn’t have to.