
The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
Common Mistakes to Avoid When Designing Product Packaging
Are you making these common product packaging mistakes? Learn how to avoid errors that hurt sales and discover tips for creating functional, customer-focused designs.
5 Signs It’s Time to Upgrade Your Product Packaging Design
Is your product packaging holding your brand back? Discover 5 signs it’s time for a redesign and learn how upgraded packaging can boost your sales and brand recognition.
The Role of Packaging in Building a Strong Brand Identity
Your packaging is often the first thing customers notice about your brand—what story does it tell? More than just a container, packaging is a critical part of your brand identity, shaping how customers perceive your business and products.
In this post, we’ll explore how great packaging design can strengthen your brand identity and help your products stand out in a crowded market.
Packaging Design Tips for Wholesale Success
Getting your products on retail shelves is an exciting milestone, but it comes with unique challenges. Wholesale success depends not only on the quality of your product but also on the quality of your packaging. Retailers expect packaging that’s functional, durable, and visually appealing.
How to Choose the Right Packaging Design for Your Skincare Brand
Whether you’re targeting eco-conscious consumers, luxury buyers, or those seeking affordability, your packaging needs to reflect your brand and attract the right audience. Here’s how to choose the perfect packaging design for your skincare brand.
Top 5 Packaging Design Tips for Small Product-Based Businesses
Five actionable tips to take your packaging to the next level.
How to Transition from DIY Packaging to Working with a Design Expert
Moving from DIY to professional packaging design can be a turning point, helping you attract more customers, land wholesale deals, and stand out in your industry.
Why Investing in Professional Packaging Design is a Game-Changer for Your Brand
If you’ve been relying on DIY packaging, kudos to you! You’ve taken the first step toward presenting your product. But as your business grows, professional packaging design can be the game-changer that helps your brand stand out, increase sales, and build long-term success.